"Surveille" Meaning to keep close watch or to keep lookout and "Snakes" are in reference to people, being someone who pretends to be your friend, while all along plotting against you. Fake and sneaky, slick and toxic, people tend to hide by blending with their surroundings, camouflaging their emotions, so when your down at your lowest and the time is right they'll hurt you when you least expect it.

No matter how many times a snake sheds it's skin, it is still a snake, meaning a person putting on a fake identity, a mask of specific feeling, or emotion is still the same person behind it.

" Watch Out For The Snakes, Because They're Always Watching You"

-Damani K.

WHY I DO IT  ?

I do this out of love and passion for fashion and art."Surveille The Snakes" is most importantly a lifestyle and a brand that has a meaning I feel like everyone can relate to, for example watching how you move and the company you keep because there are always people with intentions of hurting you so you have to remain focused, stay positive, prevail, and keep your peace of mind. Remember the world is a concrete jungle and it's forever the survival of the fittest.

I've always had a love for Music,fashion and art even just matching colors and styles etc., they're all a way of everyone's lifestyle. I always abide by the saying, "you look good, you feel good" which is true, because there is a specific feeling that is so good, its like you feel as if no one can tell you anything, just because you put on something "YOU" felt good and comfortable in.

I love having a multitude of ideas and bringing them to life for people to enjoy or critique.

I do this for the love of fashion and genuine reactions on seeing people wear something I imagined and created. I enjoy the thought of making someone happy, knowing that when they put my piece of clothing on, they will feel good about themselves and when they look in the mirror they actually want to wear it.

THE MISSION

"Surveille The Snakes" is an Apparel brand est.1996 and made official in 2021.

At Surveille The Snakes Apparel we believe in help becoming one with your-self and others by truth, knowledge, and love by spreading awareness of your surroundings. The mission is to bring all generations in not just fashion or apparel, but in confidence, inspiration, awareness, self discipline, thoughts and emotions. No dream is impossible, but to be accomplished one cannot be poisoned by people with bad intentions or toxic ways. With every piece we design, we aim to showcase a sense of possibility, encouraging all who wear our brand to come as they are, and to stand for something while never falling for anything. Always remember that from humble beginnings, extraordinary stories can unfold, we've all been hurt, hated, betrayed, envied, back-stabbed, lied to, or mistreated, but always remember there are unlimited chances for improvement you are not alone. Always watch out for the snakes.

"Designed From Love, By Betrayal"

-Damani K.